United States 2026 · Every advertiser

The Utah Plum

This page ran 13 paid political ads on Facebook and Instagram between 4 September 2026 and 16 October 2026. Meta reports $1.2–2.5K of spend, which makes it the 10,693rd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: State. Paid for by The Plum Media Foundation.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

13

ads

$1.8K

reported spend, range $1.2–2.5K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
15%
Informational
85%

Share of the 13 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Donald Trump$99

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
54%
Economy & cost of living
31%
Security, crime & immigration
31%
Infrastructure & energy
31%
Health
15%

Spend by race: State 43%, Ballot measures 41%, No specific race 16%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • "On June 23, Utah voters did something that hadn't happened in modern state history: they fired a sitting Senate president in a primary. Stuart Adams lost to attorney Stephanie Hollist, an outcome that nearly everyone who studies Utah politics attributes to one thing: a hyperscale data center located in Box Elder County called the Stratos Project. Now that the political dust has settled, I want to know, was the project itself actually a bad idea? What was actually being proposed? And was Box El

    5 September 2026 · The Utah Plum · $700 – $799 · 25K+ impressions · Informational · Ad Library

  • In about 15 minutes, you'll understand Amendment B better than almost anyone in Utah. What it changes, why lawmakers put it on your ballot, and the strongest case on each side. Read both sides, then decide.

    15 October 2026 · The Utah Plum · $300 – $399 · 10K+ impressions · Informational · Ad Library

  • We spent about 18 hours on Amendment B: the bill, the votes, the 2018 backstory, and interviews with people on both sides. Then we wrote one clear breakdown, with a rebuttal from the Utah Taxpayers Association. Free, nonpartisan, and on your ballot right now.

    15 October 2026 · The Utah Plum · $200 – $299 · 9K+ impressions · Informational · Ad Library

  • A yes vote on Amendment B means any citizen initiative that raises taxes would need 60% of the vote to pass, instead of a simple majority. A no vote keeps the bar at a simple majority. Here's what that would change, who's for it, who's against it, and why. Read both sides, then decide.

    16 October 2026 · The Utah Plum · $0 – $99 · 0+ impressions · Informational · Ad Library

  • Amendment B would require 60% of the vote, instead of a simple majority, to pass any citizen initiative that raises taxes. Supporters call it a shield against tax hikes. Opponents call it a power grab. We lay out both sides, with sources, so you can decide before you fill in your ballot.

    15 October 2026 · The Utah Plum · $0 – $99 · 100+ impressions · Informational · Ad Library

  • No outrage. No spin. Just what Amendment B actually does, who wrote it, and what supporters and critics say about it. Our editor shares his take at the end, followed by a rebuttal from the Utah Taxpayers Association. Ballots are in the mail.

    15 October 2026 · The Utah Plum · $0 – $99 · 100+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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