The New Media Firm

The costliest ads

The highest-spend ad of each distinct text, as it ran.

• The leaked DNC autopsy is messy, unfinished, and in places factually shaky. But buried inside it is a truth many of us have been saying for years: Democrats cannot keep showing up late, spending billions, renting attention from platforms and stations we do not own, and then wondering why voters do not feel connected to us. Whether you agree with the autopsy or not, this is a conversation Democrats need to have. I’m less focused on the strategic and tactical mistakes the individual campaigns mad

  21 May 2026 · The New Media Firm · $500 – $599 · 35K+ impressions · Attack · Ad Library

• From Will Robinson I was watching Pompeii: Out of Time with Tom Hiddleston when a disaster psychologist explained alarm fatigue: when people hear enough warnings that do not end in catastrophe, they stop reacting - even as the danger grows. Pompeii’s residents lived with tremors until the tremors no longer felt like warnings. That feels uncomfortably familiar. A right is restricted Monday. A journalist is targeted Tuesday. An election official is threatened Wednesday. By Friday, everyone is too

  28 July 2026 · The New Media Firm · $100 – $199 · 6K+ impressions · Attack · Ad Library

• From Will Robinson “Look it up” is no longer enough. As RAND warns, “False statements are more likely to be accepted if backed by evidence, even if that evidence is false.” AI search can make a lie look verified - reinforcing it just as someone tries to check it. In this latest Substack Tim Chambers and I explain the danger and what to do about it. @followers

  25 October 2026 · The New Media Firm · $0 – $99 · 100+ impressions · Informational · Ad Library

• The right spent years building a permanent media ecosystem. Now AI is helping spread disinformation at a scale we've never seen before. Too many Democrats still think a press release, a TV ad, or a fact check is enough. It's not. The next fight won't be won by the side with the best message. It will be won by the side with the strongest network of trusted people sharing the truth before the lie takes hold. The firehose is getting bigger. We need a bigger network. Will Robinson’s latest Substack:

  25 October 2026 · The New Media Firm · $0 – $99 · 1K+ impressions · Attack · Ad Library

• From Will Robinson: Democrats are pouring money into massive TV buys in the closing weeks while progressive organizing groups cut staff and programs. That should trouble us: many voters make up their minds - and cast their ballots - well before Election Day. I am a media consultant and an organizer... So I know, before buying even more broadcast TV, we should ask: Whom will it reach? Will it arrive in time to matter? What could that money accomplish in the field? I believe Democrats will win

  18 October 2026 · The New Media Firm · $0 – $99 · 1K+ impressions · Attack · Ad Library

• From Will Robinson: Campaign websites know how to ask for money – but do they know how to answer voters’ questions? Tim Chambers and his team audited 126 candidate websites across 63 competitive races. Their finding: Democrats and Republicans are equally unprepared for the AI systems now answering questions about their candidates. This is something campaigns can start fixing today. In our new piece, Tim and I outline practical steps you can take over the next four weeks to make your website mor

  6 October 2026 · The New Media Firm · $0 – $99 · 100+ impressions · Informational · Ad Library