United States 2026 · Every advertiser
The Montana Plan: I-194
This page ran 67 paid political ads on Facebook and Instagram between 27 May 2026 and 22 October 2026. Meta reports $16.4–25.1K of spend, which makes it the 2,552nd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures. Paid for by The Montana Plan.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
67
ads
$20.8K
reported spend, range $16.4–25.1K
0.0%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 60 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: Ballot measures 100%.
Spend by ad language: English 43%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
This November, Montana voters have the chance to vote on I-194: an initiative to 𝗲𝗻𝗱 𝗱𝗮𝗿𝗸 𝗺𝗼𝗻𝗲𝘆 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 𝗠𝗼𝗻𝘁𝗮𝗻𝗮 𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀. I-194 prohibits ‘artificial persons’ – like out-of-state corporations and anonymous billionaires – from spending millions of dollars to influence our elections. I-194 will put the 𝗽𝗼𝘄𝗲𝗿 𝗯𝗮𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗮𝗻𝗱𝘀 𝗼𝗳 𝗠𝗼𝗻𝘁𝗮𝗻𝗮𝗻𝘀. Vote 𝗬𝗘𝗦 on I-194
10 September 2026 · The Montana Plan: I-194 · $3–3.5K · 175K+ impressions · Promotional · Ad Library
Montana State Representative @Llew Jones shares why he supports I-194, our state’s campaign to end dark money in politics: “This is not a Republican problem or a Democratic problem. Both sides have their dark money, and both sides use it. The system we have is badly broken, and I-194 is a real effort to fix it.” Read his opinion piece on @Flathead Beacon.
22 October 2026 · The Montana Plan: I-194 · $400 – $499 · 90K+ impressions · Promotional · Ad Library
Learn how to sign I-194, find events & volunteer! Trouble locating a gatherer? Print, Sign & Submit! We'll show you how! sign.mttei.org Let's end corporate & dark money in Montana!
28 May 2026 · The Montana Plan: I-194 · $300 – $399 · 40K+ impressions · Promotional · Ad Library
Former Montana Supreme Court Justice Mike Wheat says it plainly. I-194 does not violate anyone's free speech rights. I-194 concerns the powers granted to a corporation. 💯 VOTE YES on I-194 to end dark and corporate money in politics! Get the facts, get a yard sign, volunteer, and more at montanaplan.org!
16 October 2026 · The Montana Plan: I-194 · $200 – $299 · 20K+ impressions · Promotional · Ad Library
Big announcement! 📣 We're bringing together two special guests to talk about I-194, The Montana Plan, and what comes next around the country. On Wednesday, October 21 at 3:00 PM ET / 1:00 PM MT, join former U.S. Transportation Secretary Pete Buttigieg and former Montana Governor and Attorney General Steve Bullock for a special virtual town hall on the growing movement to get corporate and dark money out of politics. We'll talk about the extraordinary citizen-led momentum in Montana ahead of
16 October 2026 · The Montana Plan: I-194 · $200 – $299 · 15K+ impressions · Promotional · Ad Library
2026 Voter Guides are coming out, so let's dive into I-194's ballot language and our supporter statements. 🔍️ Voting yes on I-194 is the first step towards full campaign finance reform, and it's supported by your real human neighbors all over Montana. We know you've seen all the yard signs! If you think there's too much money in politics, VOTE YES on I-194. ⭐️ Get all the information you need, get a yard sign, volunteer, and more at montanaplan.org
10 October 2026 · The Montana Plan: I-194 · $200 – $299 · 20K+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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