United States 2026 · Every advertiser

The Charlotte Observer

This page ran 43 paid political ads on Facebook and Instagram between 21 August 2026 and 24 October 2026. Meta reports $500 – $4.8K of spend, which makes it the 9,127th largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend took no side. Race: No specific race. Paid for by McClatchy Media Company, LLC.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

43

ads

$2.6K

reported spend, range $500 – $4.8K

13%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
9.3%
Promotional
2.3%
Informational
86%
Defensive
2.3%

Share of the 43 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Charlotte-Mecklenburg Schools board$50
  • the Republican Party$50
  • North Carolina Republicans$50
  • Roy Cooper$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
33%
Education
33%
Electoral process & turnout
12%
Security, crime & immigration
12%
Candidate profile
9.3%
Other
9.3%
Infrastructure & energy
7.0%
Rallies & events
4.7%

Spend by race: Federal 13%, Local 1.9%, No specific race 85%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Videos show the men raising their arms at protesters.

    24 October 2026 · The Charlotte Observer · $500 – $599 · 70K+ impressions · Informational · Ad Library

  • So far, registered Democrats have turned out in higher numbers than Republicans, and turnout is up among Black voters.

    22 October 2026 · The Charlotte Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • "Tell your family and friends to vote. ... If everyone does that, we keep Texas," state Attorney General Ken Paxton told a Fort Worth crowd on Oct. 19, the first day of early voting in one of the most watched U.S. Senate races in years. "If we lose Texas, we lose America."

    22 October 2026 · The Charlotte Observer · $0 – $99 · 0+ impressions · Promotional · Ad Library

  • The Charlotte-Mecklenburg Schools Board of Education released news details Wednesday about its superintendent search.

    21 October 2026 · The Charlotte Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • A 2021 comment on the Texas House floor has resurfaced in a tight Senate race.

    18 October 2026 · The Charlotte Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • Five stories had Charlotteans arguing this week — a Senate seat in play, a school board chair's past, and a car wash neighbors don't want.

    10 October 2026 · The Charlotte Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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