United States 2026 · Every advertiser

The Bulwark

This page ran 697 paid political ads on Facebook and Instagram between 2 May 2026 and 26 October 2026. Meta reports $110–194.9K of spend, which makes it the 490th largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend took no side. Race: No specific race. Paid for by Bulwark Media.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

697

ads

$152.5K

reported spend, range $110–194.9K

1.4%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
65%
Promotional
15%
Informational
20%

Share of the 672 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Donald Trump$54.1K
  • the bad guys in the White House$5.3K
  • Marco Rubio and Stephen Miller$4.9K
  • MAGA$2.4K
  • Trump administration$2.2K
  • Michael Flynn$1.7K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
57%
Electoral process & turnout
21%
Other
17%
Security, crime & immigration
12%
Candidate profile
7.0%
Economy & cost of living
6.5%
Health
4.3%
Infrastructure & energy
2.2%

Spend by race: Federal 1.4%, State 2.7%, No specific race 96%.

Spend by ad language: English 97%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • The Trump-Harp relationship turns out to be even weirder than we already knew.

    31 August 2026 · The Bulwark · $6–7K · 125K+ impressions · Attack · Ad Library

  • The 2026 midterms are coming. The stakes are enormous. And The Bulwark is going to be working relentlessly to help build the pro-democracy coalition that can fight back. Join the fight today.

    31 August 2026 · The Bulwark · $5–6K · 125K+ impressions · Attack · Ad Library

  • The Information Age promised us more clarity. The Bulwark actually delivers it, with sharp reporting that cuts through the noise.

    14 May 2026 · The Bulwark · $5–6K · 200K+ impressions · Promotional · Ad Library

  • It would be much better if they *were* sleeping together.

    31 August 2026 · The Bulwark · $3.5–4K · 175K+ impressions · Attack · Ad Library

  • Even if Democrats crush the midterms, we’re in a world of trouble.

    8 October 2026 · The Bulwark · $3–3.5K · 125K+ impressions · Informational · Ad Library

  • What brings people to The Bulwark isn't just politics - it's a sense that this moment matters. Join a community grounded in clarity, honesty, and a shared belief that democracy is worth fighting for.

    16 October 2026 · The Bulwark · $2–2.5K · 80K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.