United States 2026 · Every advertiser

The Baltimore Sun

This page ran 67 paid political ads on Facebook and Instagram between 4 May 2026 and 8 July 2026. Meta reports $8.2–16.4K of spend, which makes it the 3,700th largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

67

ads

$12.3K

reported spend, range $8.2–16.4K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
60%
Informational
40%

Share of the 67 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Wes Moore$6.2K
  • the Moore administration$1.2K
  • the mayor’s office$1.2K
  • Moore$398
  • a Maryland lawmaker$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
49%
Corruption & governance
48%
Electoral process & turnout
22%
Jobs & youth
7.5%
Social protection
6.0%
Education
6.0%
Economy & cost of living
4.5%
Other
4.5%

Spend by race: State 29%, Local 1.6%, No specific race 70%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • For more than 20 years, Gov. Wes Moore has told versions of his story that investigators say don't fully match the record. Read the full Spotlight on Maryland investigation.

    8 June 2026 · The Baltimore Sun · $1.5–2K · 100K+ impressions · Attack · Ad Library

  • A Maryland congressman says he's still waiting for answers about alleged food benefits misconduct inside the Moore administration.

    6 July 2026 · The Baltimore Sun · $1–1.5K · 100K+ impressions · Attack · Ad Library

  • Maryland is removing foster children from Silver Oak Academy after months of allegations involving violence, runaway incidents and staff misconduct.

    21 May 2026 · The Baltimore Sun · $1–1.5K · 150K+ impressions · Informational · Ad Library

  • A controversial $6 million deal between Baltimore’s youth fund and the mayor’s office is ending as new questions over oversight and taxpayer dollars grow.

    11 May 2026 · The Baltimore Sun · $1–1.5K · 125K+ impressions · Attack · Ad Library

  • For years, Gov. Wes Moore has spoken publicly about his experience in Afghanistan. A yearlong investigation reveals new questions about that narrative.

    4 June 2026 · The Baltimore Sun · $800 – $899 · 70K+ impressions · Attack · Ad Library

  • Gov. Wes Moore says Maryland’s budget is back in surplus, but state forecasts tell a different story.

    11 May 2026 · The Baltimore Sun · $500 – $599 · 45K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

The Baltimore Sun: political ads on Facebook and Instagram before the 2026 US midterms · Vipima