Southern Poverty Law Center

This page ran 105 paid political ads on Facebook and Instagram between 11 June 2026 and 16 October 2026. Meta reports $51.9–71.1K of spend, which makes it the 1,086th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by SOUTHERN POVERTY LAW CENTER, INC., THE.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

105

ads

$61.5K

reported spend, range $51.9–71.1K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

5.7%

Promotional

53%

Informational

41%

Share of the 105 ads with text that our model classified. Attack ads name an opponent.

Most attacked

lawmakers$2.1K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout

85%

Corruption & governance

46%

Education

30%

Health

29%

Economy & cost of living

20%

Rallies & events

1.0%

Spend by race: No specific race 100%.

Spend by ad language: English 88%, Spanish 12%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Skipping the vote leaves your housing, healthcare, and education up to someone else.
29 July 2026 · Southern Poverty Law Center · $3.5–4K · 300K+ impressions · Informational · Ad Library
Las personas que amas viven con lo que decides. Haz un plan para votar por su vivienda, su salud, su educación y su futuro.
16 October 2026 · Southern Poverty Law Center · $3–3.5K · 500K+ impressions · Informational · Ad LibrarySpanish
Cuando tienes información clara, el miedo pierde fuerza. Conoce las reglas, lo que necesitas y dónde votar.
16 October 2026 · Southern Poverty Law Center · $2–2.5K · 400K+ impressions · Informational · Ad LibrarySpanish
Rent keeps rising. Don’t let other people decide what housing costs mean for your future.
10 September 2026 · Southern Poverty Law Center · $2–2.5K · 500K+ impressions · Informational · Ad Library
You show up for your team every Saturday. Show up for your community too. Rent, schools and health care are on the line.
10 September 2026 · Southern Poverty Law Center · $2–2.5K · 500K+ impressions · Informational · Ad Library
When you sit out voting, others choose your housing costs, healthcare options, and the kind of education you get.
25 June 2026 · Southern Poverty Law Center · $2–2.5K · 175K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.