Show-Me Institute

This page ran 52 paid political ads on Facebook and Instagram between 1 May 2026 and 1 October 2026. Meta reports $4.1–9.2K of spend, which makes it the 5,475th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

ads

$6.7K

reported spend, range $4.1–9.2K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May

1 Jun

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

13%

Promotional

31%

Informational

56%

Share of the 52 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Politicians$1.5K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Education

69%

Economy & cost of living

21%

Security, crime & immigration

12%

Corruption & governance

9.6%

Health

9.6%

Social protection

5.8%

Spend by race: No specific race 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Missouri failed to pass reforms in 2026 to address the state's literacy crisis. States like Mississippi and Indiana have seen real gains after reforming how they teach reading, and Missouri lawmakers have a chance to do the same in 2027.
1 October 2026 · Show-Me Institute · $600 – $699 · 20K+ impressions · Attack · Ad Library
The Border War is back on! The truce between Missouri and Kansas to stop using tax incentives as weapons is over. Politicians are chasing headlines, not real economic growth. https://bit.ly/434ohMe
1 May 2026 · Show-Me Institute · $600 – $699 · 45K+ impressions · Attack · Ad Library
Missouri public schools have added 13% more teachers and 35% more administrators since 2000, even as enrollment fell 4%. Read our full report for a breakdown of the numbers and look up your own district in our data dashboard: https://bit.ly/46gaYZM
1 September 2026 · Show-Me Institute · $400 – $499 · 35K+ impressions · Informational · Ad Library
Missouri's public schools and districts now have A–F letter grades on MOSchoolRankings.org, built on up to 10 academic indicators from DESE data. See where your school ranks: https://moschoolrankings.org/
1 June 2026 · Show-Me Institute · $300 – $399 · 30K+ impressions · Informational · Ad Library
Does your child's school make the grade? MOSchoolRankings.org now gives every Missouri public school an A–F letter grade based on real academic data. Find your school: https://moschoolrankings.org/
1 May 2026 · Show-Me Institute · $200 – $299 · 35K+ impressions · Informational · Ad Library
Schools went screen heavy during the pandemic, and Missouri is part of the trend, and now the pushback. It's time to admit it doesn't work for most kids.
1 September 2026 · Show-Me Institute · $100 – $199 · 9K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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