United States 2026 · Every advertiser

Sandy Hook Promise

This page ran 322 paid political ads on Facebook and Instagram between 4 June 2026 and 26 October 2026. Meta reports $529.7–679.9K of spend, which makes it the 124th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

322

ads

$604.8K

reported spend, range $529.7–679.9K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
51%
Promotional
18%
Informational
31%

Share of the 322 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Congress$233.1K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Security, crime & immigration
100%
Education
51%

Spend by race: No specific race 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Sorry to disrupt your scrolling, but this is important: The shooter who murdered my sweet little Daniel brought an AR-15 assault-style weapon with him to my son’s first-grade classroom at Sandy Hook Elementary. In approximately four minutes, he shot 154 bullets, killing 20 children and six educators. Now, members of congress have introduced a bill to restrict certain semi-automatic rifles – the kind of legislation that might have saved my sweet son Daniel from being murdered. That's why I'm ga

    18 September 2026 · Sandy Hook Promise · $125–150K · 1M+ impressions · Informational · Ad Library

  • 𝗣𝗹𝗲𝗮𝘀𝗲 𝗱𝗼 𝗻𝗼𝘁 𝘀𝗰𝗿𝗼𝗹𝗹 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. It’s been nearly 14 years since our loved ones were murdered at Sandy Hook Elementary. As desperately as we wish we could go back and change what happened that day, we know we can't. They are gone forever. We don’t want any other families to experience this relentless anguish. That’s why we’re working every day to protect other children from gun violence, and our efforts are working. Since o

    26 October 2026 · Sandy Hook Promise · $25–30K · 450K+ impressions · Promotional · Ad Library

  • Please stop scrolling. I have an urgent update. Congress has been working on a bill that would allow people to carry firearms in public without a permit and regardless of state law. It would even allow some gun owners to carry firearms on school grounds. At a moment when gun violence is the leading cause of death for children in our country, Congress should be taking action to prevent gun violence. Not creating ways for guns to be carried around schools – putting children’s lives at risk. Tha

    12 August 2026 · Sandy Hook Promise · $25–30K · 600K+ impressions · Attack · Ad Library

  • Please sign our petition now to stop Congress from allowing permitless carry in our schools and communities.

    12 August 2026 · Sandy Hook Promise · $15–20K · 250K+ impressions · Attack · Ad Library

  • Please do not scroll away from this important message: 𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝗼𝘂𝗿 𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝗱𝗲𝗺𝗮𝗻𝗱 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝘀 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝘀𝗰𝗵𝗼𝗼𝗹 𝘀𝗵𝗼𝗼𝘁𝗶𝗻𝗴𝘀?

    12 August 2026 · Sandy Hook Promise · $15–20K · 300K+ impressions · Attack · Ad Library

  • After my beautiful butterfly Dylan was murdered at Sandy Hook Elementary, I have dedicated my life to building a legacy for him by protecting other children in his honor. That’s why I need your help to stop Congress from passing a bill that would allow gun owners to carry firearms on school grounds. There is no question that this would put children’s lives at risk. In fact, concealed carry is proven to increase gun violence – in some cases by as much as 15%. We’re collecting 15,000 signature

    12 August 2026 · Sandy Hook Promise · $15–20K · 350K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Sandy Hook Promise: political ads on Facebook and Instagram before the 2026 US midterms · Vipima