Roger Gaylord

The costliest ads

The highest-spend ad of each distinct text, as it ran.

• Another glossy mailer telling Folsom residents how great Sarah Aquino is. But look at who’s paying for it. THE BUILDING INDUSTRY. Same folks she’s “holding the line” with… More than $20,000 in reported independent expenditures from the building industry committee, Sacramento Metropolitan Chamber PAC & the Folsom Chamber PAC supporting her reelection. Now let’s talk about the claims in these mailers. Public safety? During my time on the City Council, I repeatedly disagreed with Sarah over

  20 October 2026 · Roger Gaylord · $100 – $199 · 7K+ impressions · Attack · Ad Library

• THE NIGHT FOLSOM RESIDENTS SAVED HINKLE CREEK There are a handful of votes from my time on the Folsom City Council that I still think about. Hinkle Creek is definitely one of them. If you've never walked through Hinkle Creek Nature Area, you should. It's one of those places that still feels like old Folsom. Huge mature oak trees, trails, wildlife and Hinkle Creek running through it. It's 36 acres of nature sitting right in the middle of our city, and it's Folsom's only designated nature prese

  4 September 2026 · Roger Gaylord · $100 – $199 · 10K+ impressions · Promotional · Ad Library

• You Didn’t Vote for South of 50 There’s one response I keep hearing whenever residents complain about traffic, growth, water, apartments or what’s happening south of Highway 50: “Well, Folsom voted for it..." No, we didn’t. And I think it’s time they stop repeating that. In 2004, 69% of Folsom voters approved Measure W. But Measure W was not a vote approving Folsom Ranch or 10,000-plus homes. There were no subdivision maps on the ballot. Voters weren’t approving today’s densities, individ

  16 September 2026 · Roger Gaylord · $100 – $199 · 6K+ impressions · Attack · Ad Library

• You really can’t make this stuff up… Sarah Aquino is now campaigning on protecting Folsom from OUT OF TOWN DEVELOPERS. 🤦‍♂️ Aquinos substantial developer backed political support goes all the way back to her first election in 2018. That year, the building industry spent over $55,000 supporting Aquino, Kerri Howell & Mike Kozlowski collectively. In 2022, another $17,000 in building industry & Chamber backed independent expenditures supported Aquino’s re-election. And that outside spending co

  11 October 2026 · Roger Gaylord · $100 – $199 · 10K+ impressions · Attack · Ad Library

• When Political Ethics Become a Political Weapon There’s one part of my time in Folsom politics I haven’t talked much about publicly. The FPPC. If you followed my campaigns, you probably remember the headlines. Complaints. Investigations. Violations. Fines. What you probably didn't hear was who filed complaints, what the FPPC actually found, or what it cost me personally. First, straight up. I made campaign reporting mistakes. I've never denied that. I cooperated, accepted responsibility & p

  9 October 2026 · Roger Gaylord · $100 – $199 · 9K+ impressions · Defensive · Ad Library

• Cool, I’ll vote for Josh Hoover. Thanks to amyforassembly & the California Democratic Party for spending millions of dollars to remind me, Josh is FOR US! I know Josh personally. He’s a good guy, works hard & he actually listens to the people he represents. Honestly, this ad may have been Josh’s best campaign contribution yet. 👉😂

  6 October 2026 · Roger Gaylord · $100 – $199 · 7K+ impressions · Promotional · Ad Library