United States 2026 · Every advertiser

Property Action NAR

This page ran 286 paid political ads on Facebook and Instagram between 30 July 2026 and 25 October 2026. Meta reports $15.7–44K of spend, which makes it the 1,926th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by NATIONAL ASSOCIATION OF REALTORS.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

On the FEC record

NATIONAL ASSOCIATION OF REALTORS, a communication cost filer. FEC committee C70002563 ↗

A registered committee with no independent expenditures and no party on its registration: the FEC record does not place it, and the side above is our model’s reading of the ads.

286

ads

$29.9K

reported spend, range $15.7–44K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
31%
Informational
69%

Share of the 286 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Washington$2.1K
  • Congress$1.1K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living
100%
Social protection
6.3%

Spend by race: No specific race 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Buying a home was one of the biggest investments you'll ever make. Selling it shouldn't come with an even bigger tax burden. Tell Congress: Eliminate capital gains taxes on selling homeowners.

    30 July 2026 · Property Action NAR · $800 – $899 · 15K+ impressions · Informational · Ad Library

  • Middle-class families are already paying more for groceries, insurance, and everyday necessities. Now they're being asked to pay more when they sell the home they've worked a lifetime to own. Enough is enough. Protect homeowners.

    30 July 2026 · Property Action NAR · $100 – $199 · 3K+ impressions · Attack · Ad Library

  • You worked hard to buy your home. You invested in it, maintained it, and built equity over decades. But home-sale capital gains tax limits are still stuck in 1997. Isn’t it time they kept up with inflation? Should Congress increase the amount of home equity homeowners can exclude from federal capital gains taxes when they sell and adjust that amount for inflation? ✅YES – Update the limits to reflect today’s costs. ❌NO – Keep the current limits. Your Home. Your Equity. Your Voice. Respond To

    22 October 2026 · Property Action NAR · $0 – $99 · 0+ impressions · Informational · Ad Library

  • Your home represents years of mortgage payments, maintenance, and hard work. But the federal limits on how much home equity you can keep tax-free when you sell—$250,000 for single filers and $500,000 for married couples—haven’t been updated since 1997. Should Congress raise those limits and adjust them for inflation? ✅YES – Raise the limits and keep them in step with inflation. ❌NO – Keep the current limits.

    22 October 2026 · Property Action NAR · $0 – $99 · 100+ impressions · Informational · Ad Library

  • For many Americans, home equity is a major part of their retirement savings. Selling a home can mean downsizing, retiring comfortably, or helping the next generation. Yet NAR estimates more than 13 million homeowners would exceed today’s home-sale capital gains exclusion if they sold. Should Congress update these outdated limits so homeowners can keep more of their home equity - and adjust the limits for inflation? ✅YES – Increase the limits and adjust them for inflation. ❌NO – Keep the curr

    23 October 2026 · Property Action NAR · $0 – $99 · 0+ impressions · Informational · Ad Library

  • You spent years paying your mortgage, maintaining your home, and building equity. You shouldn't be punished with a big tax bill when it's time to sell. Tell Congress: Protect middle-class home sellers from capital gains taxes.

    30 July 2026 · Property Action NAR · $0 – $99 · 100+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Property Action NAR: political ads on Facebook and Instagram before the 2026 US midterms · Vipima