Prescott Truth

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• 📊 THE NUMBERS SPEAK FOR THEMSELVES. There has been a lot of discussion about Prescott's water supply. Here's what the current City of Prescott data shows: 💧 Current groundwater use: Approximately 6,000 acre-feet per year 💧 Permitted groundwater capacity: Approximately 16,000 acre-feet per year That means Prescott is currently using just 38% of its permitted groundwater capacity, with approximately 10,000 acre-feet of available capacity remaining. Prescott's water is managed under Arizona

  2 July 2026 · Prescott Truth · $2.5–3K · 200K+ impressions · Informational · Ad Library

• Talking honestly about Prescott's water means talking about groundwater levels, too. The City's August 11th Study session (link below) presentation reports that monitoring wells near the Chino Wellfield in the primary aquifer show an average decline of about 0.9 feet per year. That's not something to hide; we must keep it in context relative to the basin's size. It's something to measure, model, and plan for. Prescott is using groundwater monitoring and long-range modeling to understand how t

  12 October 2026 · Prescott Truth · $1.5–2K · 80K+ impressions · Promotional · Ad Library

• 💧 A little science — and perspective — can go a long way when we talk about Arizona’s water. In his latest Daily Courier column, Kelly Kading takes a broader look at Arizona’s water systems, from the Salt and Verde Rivers to the Colorado River, and puts today’s water challenges in historical context. One point especially worth remembering here at home: our local aquifer system is not the Colorado River system. Kading writes that despite nearly three decades of drought, our aquifer is “general

  18 August 2026 · Prescott Truth · $1.5–2K · 70K+ impressions · Informational · Ad Library

• FACTS. NOT FEAR. When it comes to Prescott's water future, it's important to separate facts from misinformation. ✅ Prescott does NOT depend on Colorado River water. Unlike some parts of Arizona, the Prescott Active Management Area (AMA) does not receive water from the Colorado River or the Central Arizona Project (CAP) canal system. So where does Prescott's water come from? ✔ Local groundwater ✔ The Granite Dells watershed ✔ Reclaimed water And according to the current City of Prescott data:

  9 June 2026 · Prescott Truth · $1.5–2K · 125K+ impressions · Informational · Ad Library

• Prescott Uses Less Than Half Its Available Water Let’s look at the numbers: • ~6,000 acre-feet used annually • ~16,000 acre-feet allowed That’s well below capacity — even as the city grows. Facts matter → www.prescotttruth.org/us-vs-capacity

  4 May 2026 · Prescott Truth · $1–1.5K · 40K+ impressions · Informational · Ad Library

• 2.26 MILLION ACRE-FEET. That’s the Arizona Department of Water Resources’ estimate of groundwater in storage in the Little Chino subbasin. And it isn’t the only study pointing to a substantial groundwater reserve. Federal research from the U.S. Geological Survey documented approximately 33 million acre-feet of saturated basin-fill material, with analysis indicating roughly 1.3–3.3 million acre-feet could potentially be drainable groundwater, depending on geologic assumptions. The takeaway is i

  25 August 2026 · Prescott Truth · $800 – $899 · 50K+ impressions · Informational · Ad Library