PICO California

This page ran 74 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $47.3–59.6K of spend, which makes it the 1,217th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

ads

$53.5K

reported spend, range $47.3–59.6K

0.0%

of spend on federal races

$250

median spend per ad

Spend by week the ad started

4 May

1 Jun

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

14%

Promotional

3.4%

Informational

83%

Share of the 59 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Senator Cervantes$450
Monique Limón$450

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Security, crime & immigration

42%

Economy & cost of living

37%

Infrastructure & energy

29%

Corruption & governance

22%

Social protection

20%

Electoral process & turnout

5.1%

Other

1.7%

Spend by race: State 17%, No specific race 83%.

Spend by ad language: English 79%, Spanish 3.7%, English and Spanish 1.4%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Families belong together. Tell YOUR Senator Jerry McNerney to support the No Taxpayer Dollars for Family Separation Act (AB 2465).
16 June 2026 · PICO California · $7–8K · 500K+ impressions · Informational · Ad Library
When detention and deportation tear families apart, children, schools, congregations and entire communities carry the burden. California taxpayers should not be subsidizing that harm. Senator McNerney can help change that. Call today and urge him to support the No Taxpayer Dollars for Family Separation Act.
21 June 2026 · PICO California · $6–7K · 700K+ impressions · Informational · Ad Library
Families are sacred. The No Taxpayer Dollars for Family Separation Act (AB 2465) would stop California public benefits from going to corporations connected to detention and deportation. Tell YOUR Senator Weber Pierson to support AB 2465.
29 June 2026 · PICO California · $4.5–5K · 350K+ impressions · Informational · Ad Library
The No Taxpayer Dollars for Family Separation Act (AB 2465) would stop California from rewarding corporations that profit from detention and deportation. Tell YOUR Senator Tom Umberg to support the No Taxpayer Dollars for Family Separation Act.
16 June 2026 · PICO California · $3.5–4K · 250K+ impressions · Informational · Ad Library
Voting is sacred means my faith and my voice matter and my community belongs in the decisions that shape our lives. Before you vote, check out our voter guide here:
18 October 2026 · PICO California · $3–3.5K · 175K+ impressions · Informational · Ad Library
Voting Is Sacred means my faith and my voice matters and my community belongs in the decisions that shape our lives. We honor that dignity when people can participate safely and every valid ballot is counted with care.
28 September 2026 · PICO California · $2.5–3K · 50K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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