Pew Research Center

The costliest ads

The highest-spend ad of each distinct text, as it ran.

• Do you ever feel like you're not a perfect fit with either the Republican or Democratic Party? You’re not alone. Many Americans say they often wish there were more political parties to choose from in this country. Every few years, we do a major study called the political typology, an advanced analysis that looks beyond the divides between the Republican and Democratic parties – and sorts people into different groups based on their political views. The 2026 political typology has nine dist

  17 June 2026 · Pew Research Center · $2.5–3K · 400K+ impressions · Informational · Ad Library

• Can pollsters predict election results? We often hear a candidate is leading, trailing, or the race is tied. This is based on “horse race” polling, which estimates how much support candidates have, based on how people answer surveys leading up to an election. But accurately measuring the horse race is wicked hard.

  21 October 2026 · Pew Research Center · $1–1.5K · 60K+ impressions · Informational · Ad Library

• Anyone can ask a survey question online – but does that make it a good poll? 🤔 They might call themselves a pollster, but their methods aren’t exactly best practice — and the internet is flooded with these low-quality polls. Here are a few simple things you can look for to tell whether a poll is legit or sketchy.

  5 October 2026 · Pew Research Center · $1–1.5K · 80K+ impressions · Informational · Ad Library

• The 2026 Political Typology is here.

  17 June 2026 · Pew Research Center · $900 – $999 · 150K+ impressions · Ad Library

• How can you tell if a poll is trustworthy? We're the pollsters. Now it's your turn to be a pollSTAR. ⭐ This election season, ask these 5 questions before sharing poll results, and remember to look at trends and other polls, not just one poll. 1. Who conducted and sponsored the poll? ✅ Do: Look for an established polling organization with relevant experience. Check whether the poll clearly identifies both the organization that conducted it and the sponsor. ❌ Don’t: Assume a poll is trustwo

  16 October 2026 · Pew Research Center · $400 – $499 · 30K+ impressions · Informational · Ad Library

• Think you know which religious groups are most likely to support Republicans or Democrats in this year’s midterms? Our research shows White evangelical Protestant and White Catholic registered voters prefer Republican candidates over Democratic candidates for the U.S. House of Representatives. In every other religious group we analyzed, registered voters are either split about evenly between the parties or favor Democratic candidates. Comment “religious groups” and we’ll DM you a link t

  22 October 2026 · Pew Research Center · $300 – $399 · 40K+ impressions · Informational · Ad Library