United States 2026 · Every advertiser

NSSF—The Firearm Industry Trade Association

This page ran 88 paid political ads on Facebook and Instagram between 5 May 2026 and 5 October 2026. Meta reports $42.6–56.6K of spend, which makes it the 1,285th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by National Shooting Sports Foundation.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

88

ads

$49.6K

reported spend, range $42.6–56.6K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Promotional
77%
Informational
23%

Share of the 88 ads with text that our model classified. Attack ads name an opponent.

Topics

Security, crime & immigration
100%

Spend by race: No specific race 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Don't purchase a firearm for a friend or relative. It could mean 15 years in jail!

    24 August 2026 · NSSF—The Firearm Industry Trade Association · $5–6K · 500K+ impressions · Informational · Ad Library

  • Buy a gun for someone who can't, buy yourself 15 years in jail.

    27 July 2026 · NSSF—The Firearm Industry Trade Association · $4–4.5K · 450K+ impressions · Informational · Ad Library

  • The firearm industry is creating safer communities through partnerships with law enforcement, elected officials, and community leaders.

    4 September 2026 · NSSF—The Firearm Industry Trade Association · $2–2.5K · 150K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

NSSF—The Firearm Industry Trade Association: political ads on Facebook and Instagram before the 2026 US midterms · Vipima