United States 2026 · Every advertiser

Micki Varney, Salem City Council Ward 8

This page ran 7 paid political ads on Facebook and Instagram between 12 May 2026 and 23 October 2026. Meta reports $4.1–4.8K of spend, which makes it the 6,963rd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: Local. Paid for by Friends of Micki Varney.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

7

ads

$4.4K

reported spend, range $4.1–4.8K

0.0%

of spend on federal races

$650

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
29%
Promotional
71%

Share of the 7 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Chris Cummings$599

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
57%
Infrastructure & energy
43%
Corruption & governance
43%
Security, crime & immigration
29%
Social protection
29%
Electoral process & turnout
14%

Spend by race: Local 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Progressives support Micki because she's spent 15 years making progress for us. Vote Varney at a drop box near you by Nov 3rd.

    10 October 2026 · Micki Varney, Salem City Council Ward 8 · $900 – $999 · 70K+ impressions · Promotional · Ad Library

  • Micki Varney has spent nearly 15 years as a champion for progress in West Salem. That's why she's endorsed by progressive organizations in our community. She's worked to address homelessness in our community and make West Salem a safe place for families and seniors. In her next term, Micki will keep fighting for our community because we deserve a champion that works for us. Vote Micki Varney by May 19th.

    12 May 2026 · Micki Varney, Salem City Council Ward 8 · $800 – $899 · 40K+ impressions · Promotional · Ad Library

  • Micki Varney has spent nearly 15 years fighting for our community on the City Council, as the Chair of the West Salem Neighborhood Association, and on the Salem Parks and Rec Advisory Board. She's worked hard to protect our neighborhoods with safer speed zones in high-risk areas, advocated for funding to improve our community, and championed programs that are already reducing the impacts of homelessness in West Salem and across the city. In her next term, Micki will keep fighting for our commu

    12 May 2026 · Micki Varney, Salem City Council Ward 8 · $700 – $799 · 35K+ impressions · Promotional · Ad Library

  • Micki’s been fighting for us for 15 years - she’s focused on data-driven solutions to protect, improve, & plan for West Salem.

    14 October 2026 · Micki Varney, Salem City Council Ward 8 · $600 – $699 · 50K+ impressions · Promotional · Ad Library

  • When Micki learned about an NDA for a potential data center in Salem, she took immediate action. She will always stand up for transparency, accountability, and centering community voices in impactful decisions.

    14 October 2026 · Micki Varney, Salem City Council Ward 8 · $600 – $699 · 50K+ impressions · Promotional · Ad Library

  • Chris Cummings’ campaign is bankrolled by thousands of dollars from developers and corporate interests while he advocates cutting corners and increasing our already out-of-control growth and traffic congestion.

    23 October 2026 · Micki Varney, Salem City Council Ward 8 · $300 – $399 · 15K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Micki Varney, Salem City Council Ward 8: political ads on Facebook and Instagram before the 2026 US midterms · Vipima