United States 2026 · Every advertiser

Michael Ray Southerland

This page ran 26 paid political ads on Facebook and Instagram between 16 May 2026 and 25 October 2026. Meta reports $4.3–7.3K of spend, which makes it the 5,998th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

26

ads

$5.8K

reported spend, range $4.3–7.3K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
54%
Promotional
46%

Share of the 13 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Rafael Peña$2.3K
  • the Mayor$650
  • the current mayor$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
46%
Candidate profile
46%
Jobs & youth
15%
Infrastructure & energy
15%
Economy & cost of living
7.7%
Electoral process & turnout
7.7%

Spend by race: Local 27%, No specific race 73%.

Spend by ad language: English 65%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • https://valleyvoicebv.substack.com/p/as-bryan-grows-rafael-pena-grows?r=14ttzz

    22 October 2026 · Michael Ray Southerland · $1–1.5K · 125K+ impressions · Attack · Ad Library

  • Did he do anything? Bryan deserves facts and credit where it is earned. Five recent company projects do not establish the Mayor as personally recruited. Some involve expansions of existing businesses or a change in project ownership. The city’s own report credits the City Council, Bryan Business Council, and the economic development team collectively. Plus the real generator TAMU with all of its expansion and growth. If the Mayor claims personal recruitment credit, residents deserve the det

    19 October 2026 · Michael Ray Southerland · $600 – $699 · 25K+ impressions · Attack · Ad Library

  • This is the rest of the story and it is my honor to tell. I am writing this because some elected officials endorsing the other candidate running against Kyle Greenwood in the CCP 2 race, especially Representative Paul Dyson, have made remarks about Kyle and Beverly that I believe are misleading and unfair. I choose to view many of those comments as the product of youth and inexperience, not bad intent. I suffer from neither. In my opinion and with personal experience, no one in this CCP 2 rac

    16 May 2026 · Michael Ray Southerland · $300 – $399 · 25K+ impressions · Promotional · Ad Library

  • The Polls are Open! As you go to the polls this week evaluate candidates beyond endorsements and campaign events. Look closely at real-world leadership, proven accomplishments, and a willingness to stand up for local citizens when difficult issues arise. This Brazos County Commissioners Court election in PCT 2 is not simply about personalities or political connections. It is about who has demonstrated courage, experience, and independence to protect the people, land, and future of Brazos Count

    18 May 2026 · Michael Ray Southerland · $100 – $199 · 10K+ impressions · Promotional · Ad Library

  • https://www.facebook.com/share/r/18gFJ87j6D/?mibextid=wwXIfr

    20 October 2026 · Michael Ray Southerland · $0 – $99 · 10K+ impressions · Attack · Ad Library

  • Peter for CCP 4

    15 October 2026 · Michael Ray Southerland · $0 – $99 · 9K+ impressions · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Michael Ray Southerland: political ads on Facebook and Instagram before the 2026 US midterms · Vipima