United States 2026 · Every advertiser
McWilliams for House
This page ran 10 paid political ads on Facebook and Instagram between 7 October 2026 and 26 October 2026. Meta reports $300 – $1.3K of spend, which makes it the 14,732nd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: State.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
10
ads
$795
reported spend, range $300 – $1.3K
12%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 10 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Sue Salisbury$249
- My opponent$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 12%, State 88%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
🇺🇸 Westbrook, meet Larry McWilliams! 🇺🇸 "I'm definitely not a politician." 🙋♂️ Larry is running as an Independent for State House, District 128, to be your voice in Augusta 🏛️, serving the people, not a party. 🏠 His plan: raise Maine's Homestead Exemption from $25K to $150K. 💵 That's about $1,900 in savings per family. ✅ Independent ✅ Westbrook through and through ✅ Ready to do his homework for you 🗳️ Election Day is Tuesday, Nov. 3. Early voting is open now! 👉 Learn more at mcwil
8 October 2026 · McWilliams for House · $200 – $299 · 10K+ impressions · Promotional · Ad Library
My opponent, Rep. Sue Salisbury, has a tax record that speaks for itself. She voted to repeal the cap on how fast town property taxes can rise. As committee chair, she moved to block bringing it back. She voted for the 2023 budget that ended the senior property tax freeze. And she voted for the 2025 budget that raised taxes on cigarettes, streaming, cannabis and real estate transfers, which passed by one vote, 74–73. I want to lower your property taxes. I'll fight to restore limits on tax incr
17 October 2026 · McWilliams for House · $100 – $199 · 8K+ impressions · Attack · Ad Library
🎥 Same forum. Same questions. Two very different answers. Watch for yourself. 👇 🗳️ ON THE BUDGET ✅ I believe you should vote on the school budget AND the municipal budget, with caps to ease the burden on taxpayers. 💵 ❌ My opponent says she agrees, but: 📜 She co-sponsored LD 1579, "An Act to Abolish School Budget Referenda." 🔓 She voted to repeal the municipal tax levy limit in 2024 (LD 2102, Roll Call 430). 🚫 In 2025 she signed "Ought Not to Pass" on restoring it (LD 542) and voted
26 October 2026 · McWilliams for House · $0 – $99 · 100+ impressions · Attack · Ad Library
We should vote on the school budget and the municipal budget, and put real caps on both so the burden on taxpayers finally comes down. That is one of the biggest crises we face right now. 🗳️📉 “I feel that we need to vote on the school budget as well as the municipal budget too, and put caps on it so it does put less burden on the taxpayer where we’re at right now. That’s one of the biggest crises.” 💸🏠 My opponent says she supports letting you vote. Her record says otherwise. 👀 ❌ Sue Salisbu
26 October 2026 · McWilliams for House · $0 – $99 · 100+ impressions · Attack · Ad Library
I'm running to protect our seniors. Too many people who built this community can't afford to stay in it. I'm proposing a $300,000 property tax exemption for homeowners 65 and older. It would save them about $4,150 a year and let them age in place with dignity, in the homes and the neighborhoods they love. Our parents and grandparents shouldn't be taxed out of Westbrook. Please vote on Tuesday, November 3, and share this with a senior you care about. mcwilliams4house.com #Westbrook #MaineSeniors
24 October 2026 · McWilliams for House · $0 – $99 · 1K+ impressions · Promotional · Ad Library
I'm running because Westbrook homeowners are being squeezed by ever-rising property taxes. People who have worked hard all their lives are being priced out of homes they already own. That's why I'm proposing a $150,000 Homestead Exemption for every homeowner. It would save families about $1,900 a year. We need real, structural relief now, not more promises. If you're ready for property tax relief, vote for me on Tuesday, November 3. Learn more at mcwilliams4house.com #Westbrook #PropertyTaxRelie
24 October 2026 · McWilliams for House · $0 – $99 · 100+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.