United States 2026 · Every advertiser

Matthew Cavallo for Wayne 5th Ward Municipal Council

This page ran 5 paid political ads on Facebook and Instagram between 5 October 2026 and 26 October 2026. Meta reports $700 – $1.2K of spend, which makes it the 13,837th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: Local. Paid for by Cavallo for Council.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

5

ads

$948

reported spend, range $700 – $1.2K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

5 Oct
 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 5 ads with text that our model classified. Attack ads name an opponent.

Topics

Candidate profile
80%
Electoral process & turnout
40%
Corruption & governance
40%
Security, crime & immigration
40%

Spend by race: Local 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Matthew Cavallo brings a deep-rooted dedication to the 5th Ward. A lifelong Wayne resident and career municipal administrator, he understands the unique character of our community — and he’s running to protect our neighborhood character, ensure fiscal accountability, and put the safety of our residents first.

    8 October 2026 · Matthew Cavallo for Wayne 5th Ward Municipal Council · $300 – $399 · 10K+ impressions · Promotional · Ad Library

  • Buildings don't make a community, people do, and Wayne has always been a town where people show up. After 20+ years as a firefighter and EMT, I know public service isn't about getting your name on something; it's about showing up, listening, and being there when someone needs you, and that's the kind of councilman I'll be for Ward 5.

    20 October 2026 · Matthew Cavallo for Wayne 5th Ward Municipal Council · $100 – $199 · 5K+ impressions · Promotional · Ad Library

  • Early voting is open in Passaic County through Sunday, November 1. 5th Ward voters: vote Matt Cavallo for Council at any county early voting site.

    26 October 2026 · Matthew Cavallo for Wayne 5th Ward Municipal Council · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • Election Day is Tuesday, November 3, with polls open 6 AM to 8 PM. 5th Ward voters: vote Matt Cavallo for Wayne Township Council. Find your polling place at vote.nj.gov.

    26 October 2026 · Matthew Cavallo for Wayne 5th Ward Municipal Council · $0 – $99 · 2K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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Matthew Cavallo for Wayne 5th Ward Municipal Council: political ads on Facebook and Instagram before the 2026 US midterms · Vipima