Matt Walsh

This page ran 388 paid political ads on Facebook and Instagram between 4 May 2026 and 26 October 2026. Meta reports $140.3–203.8K of spend, which makes it the 438th largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend took no side. Race: No specific race. Paid for by The Daily Wire.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

388

ads

$172.1K

reported spend, range $140.3–203.8K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May

1 Jun

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

96%

Informational

3.6%

Share of the 303 ads with text that our model classified. Attack ads name an opponent.

Most attacked

two liberal lunatics$9.8K
HelloFresh$6.3K
Somali culture$5.1K
The mainstream media$3.6K
The Left$1.8K
the Left$1.5K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Education

47%

Other

35%

Health

14%

Corruption & governance

8.9%

Jobs & youth

4.6%

Security, crime & immigration

3.3%

Social protection

2.3%

Electoral process & turnout

2.3%

Spend by race: State 0.2%, No specific race 100%.

Spend by ad language: English 89%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

A wife who belittles her husband, withholds affection, and refuses to let him lead in his own home is not just making a mistake. She is breaking her vows. And the culture that tells her this is acceptable is setting marriages up to fail.
22 September 2026 · Matt Walsh · $10–15K · 300K+ impressions · Attack · Ad Library
Divorce is statistically more damaging to a child's education than the death of a parent. And yet every powerful institution in the country is working overtime to convince you that divorce is empowering. This article says what most people will not. Read it on The Daily Wire.
20 July 2026 · Matt Walsh · $4–4.5K · 350K+ impressions · Attack · Ad Library
Why are they trying to hide this?
11 June 2026 · Matt Walsh · $4–4.5K · 100K+ impressions · Ad Library
In 2007, two liberal lunatics changed their son's gender because he liked dresses and dancing. Instead of letting his brain and hormones develop, they changed his entire life in the name of curing depression and anxiety. Guess what? It didn't cure either and made life much harder. Read the full story on Daily Wire.
1 October 2026 · Matt Walsh · $3–3.5K · 100K+ impressions · Attack · Ad Library
This is truly dangerous.
19 September 2026 · Matt Walsh · $2–2.5K · 150K+ impressions · Ad Library
The mainstream media is not in the business of telling you the truth. It is in the business of managing what you think. The Daily Wire exists because someone has to say what nobody else will.
11 August 2026 · Matt Walsh · $2–2.5K · 150K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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