United States 2026 · Every advertiser

Johnnie Mcknight for State Representative

This page ran 17 paid political ads on Facebook and Instagram between 15 July 2026 and 1 September 2026. Meta reports $400 – $2.1K of spend, which makes it the 12,719th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: State. Paid for by Mcknight Committee.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

17

ads

$1.2K

reported spend, range $400 – $2.1K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
19%
Promotional
81%

Share of the 16 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Bud Williams$149

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
81%
Education
38%
Electoral process & turnout
31%
Jobs & youth
25%
Security, crime & immigration
19%
Health
19%
Economy & cost of living
13%
Corruption & governance
6.3%

Spend by race: State 100%.

Spend by ad language: English 96%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • This is my why. ❤️ Not politics. Not a title. Them. Every door I’ve knocked. Every long night. Every time I’ve been told the odds were against us and kept going anyway—it’s because I believe our children deserve a future worth fighting for. And when I hear my own daughters say they’re proud of their dad… that hits differently. I’m running for every parent working hard to give their children more. For every teacher who sees the potential in a child. And for every kid in Springfield who deserv

    26 August 2026 · Johnnie Mcknight for State Representative · $200 – $299 · 15K+ impressions · Promotional · Ad Library

  • I'm honored to receive the endorsement of Reproductive Equity Now. As the father of two daughters, this issue is deeply personal to me. I want my girls to grow up in a world where they have the freedom to make their own healthcare decisions and control their own futures, not in a world where politicians or a group of men in a back room decide what they can and cannot do with their bodies. At a time when reproductive rights and bodily autonomy are under attack across the country, Massachusetts

    16 July 2026 · Johnnie Mcknight for State Representative · $100 – $199 · 15K+ impressions · Promotional · Ad Library

  • Sen. Adam Gomez backs Johnnie McKnight. On Sept. 1, vote for a new voice for Springfield.

    1 September 2026 · Johnnie Mcknight for State Representative · $0 – $99 · 4K+ impressions · Promotional · Ad Library

  • Bud Williams backed reduced sentences for organ donations. Read the bill. Vote McKnight.

    1 September 2026 · Johnnie Mcknight for State Representative · $0 – $99 · 2K+ impressions · Attack · Ad Library

  • ✊ POWER IN UNITY: ENDORSED BY MASS AFL-CIO! Proud to earn the endorsement of the Massachusetts AFL-CIO! As an SEA union member, I know firsthand that organized labor is the bedrock of strong, resilient communities in Western Mass. Champion for Workers: Protecting labor rights, fair contracts, and safe working conditions. Standing for Labor: Supporting the right to organize and advocating for a teacher's right to strike. Solidarity forever, when we stand together, we win together! #JohnnieFor

    29 August 2026 · Johnnie Mcknight for State Representative · $0 – $99 · 5K+ impressions · Promotional · Ad Library

  • 🌟 PROUDLY ENDORSED BY MOVEMENT LEADERS & WORKERS! 🌟 Our campaign for working families, strong public education, reproductive freedom, and community safety in Springfield is backed by organizations fighting for progress across Massachusetts! ✊ Honored to have earned the endorsement and trust of key labor unions, advocacy coalitions, and progressive leaders: -Massachusetts Teachers Association -United Auto Workers -Moms Demand Action -Working Families Party -Mass Alliance -Reproductive Equit

    26 August 2026 · Johnnie Mcknight for State Representative · $0 – $99 · 6K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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Johnnie Mcknight for State Representative: political ads on Facebook and Instagram before the 2026 US midterms · Vipima