United States 2026 · Every advertiser
Independent Voter
This page ran 346 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $471–599.3K of spend, which makes it the 148th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by INDEPENDENT VOTER PROJECT.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
346
ads
$535.1K
reported spend, range $471–599.3K
0.3%
of spend on federal races
$250
median spend per ad
Spend by week the ad started
Tone
Share of the 340 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Jane Kim$3.5K
- partisan operatives$3.5K
- Gavin Newsom$1.1K
- a sitting president$598
- Democratic Socialists of America$499
- John Fetterman$398
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 0.3%, State 15%, Ballot measures 0.9%, Local 18%, No specific race 66%.
Spend by ad language: English 83%, Spanish 17%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
What if the LA Mayoral race came down to voters like you? Every candidate for LA's November ballot is decided on June 2. In fact, if candidates like Karen Bass get more than 50% of the vote now, there IS NO ELECTION in November. That's one reason why Independent and Republican voters hold a lot of power in LA, but only if they vote in June.
22 May 2026 · Independent Voter · $60–70K · 1M+ impressions · Informational · Ad Library
Independents, they are counting on you to stay quiet. Watch this.
14 May 2026 · Independent Voter · $25–30K · 1M+ impressions · Attack · Ad Library
Independents, YOU are the king of the jungle. Wake the lion before they lock the cage. VOTE!
21 May 2026 · Independent Voter · $15–20K · 1M+ impressions · Informational · Ad Library
Independiente, tu silencio es lo que más les conviene. No se los regales. Mira esto. No te quedes dormido. Vota ahora. Tienes hasta el 2 de junio.
18 May 2026 · Independent Voter · $15–20K · 1M+ impressions · Informational · Ad LibrarySpanish
Think voting in the California primary is going to be stressful and time-consuming? It's not. Your ballot is already in the mail - fill it out at your kitchen table, drop it in any mailbox, and you're done. No line, no waiting, no excuses. And that easy 5-minute task carries serious weight, especially for independents. With No Party Preference voters now over 25% of California's electorate, NPPs aren't shut out like in closed-primary states - they're the bloc that decides which two candidates a
21 May 2026 · Independent Voter · $9–10K · 1M+ impressions · Informational · Ad Library
10 million Californians vote in the general. Only 3 million vote in the primary. That math means your June 2 ballot is worth roughly 3x as much - and California is one of only three states where every voter, regardless of party, gets to help pick which two candidates advance to November. That leverage hits hardest for independents. With No Party Preference voters now 45% of California's electorate, NPPs aren't shut out like in closed-primary states - they're the bloc with the most power to deci
18 May 2026 · Independent Voter · $7–8K · 900K+ impressions · Informational · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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