United States 2026 · Every advertiser
Herb Morgan For State Controller 2026
This page ran 18 paid political ads on Facebook and Instagram between 22 May 2026 and 22 October 2026. Meta reports $23.6–27.9K of spend, which makes it the 2,164th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: State. Paid for by Herb Morgan for State Controller 2026.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
18
ads
$25.7K
reported spend, range $23.6–27.9K
0.0%
of spend on federal races
$450
median spend per ad
Spend by week the ad started
Tone
Share of the 18 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- the incumbent State Controller$6.5K
- Sacramento$899
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: State 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Californians didn’t lose $15 billion. The state confiscated it and is treating it as its own. That is not a slogan. In a February 10, 2015 report to the Legislature — Unclaimed Property: Rethinking the State’s Lost & Found Program — Legislative Analyst Mac Taylor wrote it in black and white: “Because property not reunited with owners becomes state General Fund revenue, the unclaimed property law creates an incentive for the state to reunite less property with owners.” — Legislative Analyst’s O
28 September 2026 · Herb Morgan For State Controller 2026 · $8–9K · 800K+ impressions · Attack · Ad Library
Union leadership endorsed the incumbent State Controller. Their political contributions overwhelmingly favor Democrats, even though their members hold diverse political views. Meanwhile, questions about fraud, missing taxpayer dollars, and government oversight remain unanswered. Critics say the incumbent has failed to deliver accountability. Herb Morgan is calling for independent audits, fraud detection, and open books. Californians deserve to know where every taxpayer dollar goes. Vote
22 October 2026 · Herb Morgan For State Controller 2026 · $3–3.5K · 100K+ impressions · Attack · Ad Library
Critics say the incumbent has failed to deliver accountability. Herb Morgan is calling for independent audits, fraud detection, and open books. Californians deserve to know where every taxpayer dollar goes. Vote HERB W. MORGAN for State Controller. #RadicalTransparency | HerbMorgan.com
22 October 2026 · Herb Morgan For State Controller 2026 · $3–3.5K · 200K+ impressions · Promotional · Ad Library
Critics say the incumbent has failed to deliver accountability. Herb Morgan is calling for independent audits, fraud detection, and open books. Californians deserve to know where every taxpayer dollar goes. Vote HERB W. MORGAN for State Controller. #RadicalTransparency | http://HerbMorgan.com
9 October 2026 · Herb Morgan For State Controller 2026 · $3–3.5K · 350K+ impressions · Promotional · Ad Library
CALIFORNIA: This is an alert. Our internal modeling is flashing green. We have a clear path to victory in November—the first fiscally responsible statewide victory California has seen in nearly TWO decades. The momentum is real. Californians are demanding accountability, transparency, and a Controller who works for taxpayers—not bureaucrats. Sacramento has had a blank check for decades. I’m bringing the audit. I am running to serve as your watchdog, not as another Sacramento insider. With y
31 May 2026 · Herb Morgan For State Controller 2026 · $900 – $999 · 70K+ impressions · Promotional · Ad Library
🚨 Ready to Help Expose Sacramento Waste? CALIFORNIA DESERVES ACCOUNTABILITY. Sacramento Has a Spending Problem. Californians Are Paying the Price. DONATE: https://bit.ly/HerbOnIssues2
30 May 2026 · Herb Morgan For State Controller 2026 · $400 – $499 · 100K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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