United States 2026 · Every advertiser
Defend Washington
This page ran 39 paid political ads on Facebook and Instagram between 22 October 2026 and 26 October 2026. Meta reports $16.7–23.8K of spend, which makes it the 2,595th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
39
ads
$20.2K
reported spend, range $16.7–23.8K
0.0%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 36 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Brian Heywood$4.8K
- MAGA$4.1K
- Let’s Go Washington$2.7K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Ballot measures 98%, No specific race 2.2%.
Spend by ad language: English 98%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Brian Heywood, the mega-millionaire bankrolling these three initiatives, wants to institute his MAGA agenda to give tax cuts to the wealthy (including himself), put LGBTQ+ kids in danger, and force invasive sex checks on girls who want to play sports. He already tried to pass his MAGA initiatives in 2024 and failed, and now he’s back again. Vote no on all 3 initiatives.
25 October 2026 · Defend Washington · $3.5–4K · 350K+ impressions · Attack · Ad Library
These three initiatives are part of a MAGA agenda to distract us from real issues facing our state. Vote NO on all three!
25 October 2026 · Defend Washington · $2.5–3K · 200K+ impressions · Attack · Ad Library
Washington’s ballot measure was introduced last year by Let’s Go Washington, a political action committee founded by the hedge fund manager Brian Heywood, a multimillionaire who has bankrolled many conservative initiatives. It’s widely considered to be the most restrictive of the four statewide measures, mandating that girls show proof of female anatomy through expensive genetic or hormone tests, or a genital exam. Boys are not required to undergo the same sex-verification process. “The way the
25 October 2026 · Defend Washington · $2.5–3K · 600K+ impressions · Attack · Ad Library
Get some clarity on the three statewide ballot measures! These measures are harmful to kids and schools. Vote NO on all three.
25 October 2026 · Defend Washington · $1.5–2K · 150K+ impressions · Attack · Ad Library
There are three initiatives on your ballot that would harm our kids and schools where they learn. It’s important to vote NO on all three! Click to learn more and be sure to return your ballot by Nov 3rd.
26 October 2026 · Defend Washington · $1–1.5K · 125K+ impressions · Attack · Ad Library
“I tell my kids and patients that my No. 1 job is to keep them safe,” Kelsey Gellner, a pediatric nurse and board member of the Washington State Nurses Association, told The Guardian. “I can say with confidence that girls do not want to have an unnecessary exam that creates an unsafe barrier.” Initiative 638 would bar transgender girls from girls’ school sports teams and require students competing in girls’ sports to provide verification of their sex from a healthcare provider. Under the measure
25 October 2026 · Defend Washington · $1–1.5K · 250K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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