United States 2026 · Every advertiser

Dan Schaefer for Missouri

This page ran 33 paid political ads on Facebook and Instagram between 10 June 2026 and 18 October 2026. Meta reports $100 – $3.4K of spend, which makes it the 11,063rd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: No specific race. Paid for by Citizens to Elect Dan Schaefer.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

33

ads

$1.7K

reported spend, range $100 – $3.4K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
41%
Promotional
33%
Informational
26%

Share of the 27 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • My opponent$50
  • Republican leadership$50
  • local governments$50
  • the Republican leadership in Jefferson City$50
  • the party that used to call itself the Party of Small Government$50
  • a certain legislator who chairs the Missouri House Commerce Committee$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
52%
Rallies & events
33%
Electoral process & turnout
11%
Other
11%
Infrastructure & energy
11%
Security, crime & immigration
7.4%
Candidate profile
7.4%
Education
3.7%

Spend by race: State 43%, Ballot measures 2.9%, No specific race 54%.

Spend by ad language: English 83%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • 𝗔𝘀𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. 𝗚𝗲𝘁 𝗔𝗻𝘀𝘄𝗲𝗿𝘀. Join candidates Dan Schaefer and Jeff Abney for an hour-long discussion on how we can fix Missouri.

    1 October 2026 · Dan Schaefer for Missouri · $100 – $199 · 10K+ impressions · Promotional · Ad Library

  • Who should have the final say — politicians or the people? My opponent and I have a fundamental difference on that question.

    18 October 2026 · Dan Schaefer for Missouri · $0 – $99 · 4K+ impressions · Attack · Ad Library

  • Our next meet-n-greet is this Saturday, October 10, 10 AM - Noon, at Toasted Coffee in High Ridge. I look forward to meeting with you and discussing how we can fix Missouri. It's time to take back our power!

    8 October 2026 · Dan Schaefer for Missouri · $0 – $99 · 2K+ impressions · Promotional · Ad Library

  • The border wall is so ... yesterday.

    30 September 2026 · Dan Schaefer for Missouri · $0 – $99 · 100+ impressions · Ad Library

  • When the line gets blurred between politics, news, and entertainment...

    27 September 2026 · Dan Schaefer for Missouri · $0 – $99 · 1K+ impressions · Informational · Ad Library

  • 𝗔𝗻 𝗨𝗽𝗱𝗮𝘁𝗲 𝗼𝗻 𝗼𝘂𝗿 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗗𝗲𝗯𝗮𝘁𝗲 As we approach the final weeks of the campaign for Missouri House District 97, my opponent, David Robertson, and I had agreed to hold a town hall-style debate on October 13. It has now been canceled. I was very much looking forward to it. It would have given voters an opportunity to hear directly from both of us about where we stand on the issues and our different approaches to governing. Mr. Robertson selected the venue, Church of the

    25 September 2026 · Dan Schaefer for Missouri · $0 – $99 · 2K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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