Brighten Report

The costliest ads

The highest-spend ad of each distinct text, as it ran.

• When aging coal plants are forced to stay open, Colorado families end up paying the price. The federal government is requiring Colorado’s Craig coal plant to keep running even though the utility planned to retire it. The costs of keeping it open are passed on to consumers. Now, a new law signed by Governor Jared Polis requires utilities to be more transparent about the costs of keeping coal plants online and gives regulators more tools to limit the impact on ratepayers. As Colorado looks ahea

  4 September 2026 · Brighten Report · $400 – $499 · 20K+ impressions · Promotional · Ad Library

• As electricity costs continue to outpace inflation, rising utility bills are raising an important question: why are monopoly utilities guaranteed high profit margins while working families struggle to keep up? Over the last five years, investor-owned utilities have pushed through billions in rate hikes, while consumers are being asked to absorb costs tied to executive compensation and growing demand from Big Tech data centers. Colorado has an opportunity to meet rising energy demand with affor

  4 September 2026 · Brighten Report · $300 – $399 · 25K+ impressions · Attack · Ad Library

• Colorado’s Craig coal station was set to close after a decade of planning to retire the aging facility. But just one day before its scheduled retirement, a federal emergency order forced it to stay open. The plant was already offline because of mechanical problems, meaning keeping it running requires unexpected spending on repairs and fuel. Those costs could ultimately fall on local ratepayers. When an aging coal plant is no longer economical to operate, should families have to pay to keep it

  4 September 2026 · Brighten Report · $300 – $399 · 20K+ impressions · Attack · Ad Library

• Think data centers going off the grid means families are protected from the costs? Think again. More data centers are building their own power systems to avoid waiting for new grid connections. But these massive facilities still rely heavily on natural gas, which can affect energy prices beyond the data centers themselves. When demand for natural gas rises, fuel prices can rise too. And because natural gas plays a major role in setting electricity prices, those increases can eventually show up

  4 September 2026 · Brighten Report · $200 – $299 · 15K+ impressions · Informational · Ad Library

• Colorado’s Craig coal plant was set to retire after a decade of planning, but a federal emergency order forced it to stay open just one day before its scheduled closure. The plant was already offline due to mechanical problems, meaning keeping it running requires unexpected costs for repairs and fuel that could be passed on to local ratepayers. As Colorado enters a new era of leadership, should families have to pay to keep an aging coal plant running after its planned retirement?

  5 September 2026 · Brighten Report · $200 – $299 · 8K+ impressions · Attack · Ad Library

• Clean energy is delivering a $6.3 billion economic boost to Colorado, driven by massive growth on the Eastern Plains! A new report reveals that wind and solar projects are transforming local rural economies by creating thousands of local, well-paying jobs. Over the next decade, the sector is set to add thousands more jobs and inject another $1.7 billion into the state economy. Read the full story to see how clean energy is helping power Colorado's future.

  4 September 2026 · Brighten Report · $100 – $199 · 10K+ impressions · Informational · Ad Library