United States 2026 · Every advertiser

Bill Shen for EUSD School Board

This page ran 2 paid political ads on Facebook and Instagram between 7 October 2026 and 23 October 2026. Meta reports $200 – $398 of spend, which makes it the 18,516th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: Local. Paid for by Bill Shen For Encinitas Union School District Board.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

2

ads

$299

reported spend, range $200 – $398

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

5 Oct
 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 2 ads with text that our model classified. Attack ads name an opponent.

Topics

Education
100%
Candidate profile
100%

Spend by race: Local 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Our public elementary schools in Encinitas and South Carlsbad are really good, I'll work to make them even better. I'm Bill Shen, a father of three students in the Encinitas Union School District (EUSD). I'm focused on reopening Paul Ecke Central ASAP and auditing technology spending, security, and student outcomes. I'm also calling for no iPads in Kinder through 2nd, and shifting the savings to hiring teachers, aides, and specialists. As a volunteer, I chaired the Yes on Measure Z for Strong

    23 October 2026 · Bill Shen for EUSD School Board · $200 – $299 · 45K+ impressions · Promotional · Ad Library

  • I'm running for the Encinitas Union School District Board of Trustees. Please share your thoughts, ideas, and questions with me.

    7 October 2026 · Bill Shen for EUSD School Board · $0 – $99 · 25K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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Bill Shen for EUSD School Board: political ads on Facebook and Instagram before the 2026 US midterms · Vipima