United States 2026 · Every advertiser
Ben Wikler
This page ran 87 paid political ads on Facebook and Instagram between 16 June 2026 and 25 October 2026. Meta reports $57–77.3K of spend, which makes it the 1,015th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: No specific race. Paid for by Forward Solutions LLC.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
87
ads
$67.2K
reported spend, range $57–77.3K
4.4%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 78 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Elon Musk$22.5K
- Tom Tiffany$3.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 4.4%, State 1.3%, Ballot measures 0.2%, No specific race 94%.
Spend by ad language: English 99%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Last year, Elon Musk tried to buy Wisconsin. Spent more money on the WI Supreme Court race than anyone's spent on a judicial election in American history. Then, we beat his ass by 10% and he was booted out of the White House.
24 July 2026 · Ben Wikler · $20–25K · 1M+ impressions · Attack · Ad Library
I'm thrilled to introduce: This Is Wisconsin, a new series from me and Civic Media. I'll be traveling the state talking to people about what's happening in their lives, what's working, and how we can make Wisconsin better for everyone. Give us a follow to join me (and Pumpkin) on this journey! Follow along at thisiswisconsin.com.
19 June 2026 · Ben Wikler · $3.5–4K · 450K+ impressions · Promotional · Ad Library
Take action. Organize. Get involved where you are. Need a practical field guide? Check out ThisIsThePlan.com
6 August 2026 · Ben Wikler · $3–3.5K · 350K+ impressions · Informational · Ad Library
Thank you to everyone who helped make This Is The Plan a NYT bestseller! Now that you have the book, the next step is to start organizing. Let me know how you're getting involved in the comments! 🧯🔥
6 August 2026 · Ben Wikler · $3–3.5K · 200K+ impressions · Promotional · Ad Library
A Kwik Trip chicken sandwich? Love it. The price at the pump? Not so much. Here’s what’s behind higher gas prices—and why they make nearly everything else more expensive, too. #Wisconsin #economy #news
15 September 2026 · Ben Wikler · $2.5–3K · 450K+ impressions · Informational · Ad Library
In 1911, Wisconsin passed the first successful workers’ compensation law—giving workers some real protection when things went wrong on the job. Here’s a little state history about why, if you get hurt at work today, Wisconsin has your back. #wisconsin #unions #labor
15 September 2026 · Ben Wikler · $1.5–2K · 250K+ impressions · Informational · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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