United States 2026 · Every advertiser

Baxter for Secretary of State

This page ran 60 paid political ads on Facebook and Instagram between 23 October 2026 and 26 October 2026. Meta reports $300 – $6.2K of spend, which makes it the 8,155th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

60

ads

$3.3K

reported spend, range $300 – $6.2K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 60 ads with text that our model classified. Attack ads name an opponent.

Topics

Electoral process & turnout
85%
Jobs & youth
25%
Corruption & governance
20%
Candidate profile
20%
Economy & cost of living
20%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • The Secretary of State’s office belongs to the taxpayers, not the political establishment. I’m running to blow the doors open on public records, make campaign finance tracking simple, and ensure you know exactly how your tax dollars are being used. Accountability isn’t just an option -- it is the mandate. Vote Heather Baxter for Secretary of State on Nov. 3!

    26 October 2026 · Baxter for Secretary of State · $200 – $299 · 15K+ impressions · Promotional · Ad Library

  • As a small-business owner, myself, I’m tired of the state government acting like an obstacle instead of a service provider. We need to slash the red tape, simplify our filing systems, and make it easier for South Dakotans to build and grow their own enterprises. Let’s get the government out of the way of your hard work. Vote Heather Baxter for Secretary of State on Nov. 3!

    26 October 2026 · Baxter for Secretary of State · $0 – $99 · 4K+ impressions · Promotional · Ad Library

  • The real work of democracy happens at the county level, and our auditors deserve a partner in Pierre who understands the front lines. My plan is to cut the bureaucratic friction and get our local officials the training and tools they actually need to succeed. Real leadership means listening to the people doing the work. Vote Heather Baxter for Secretary of State on Nov. 3!

    26 October 2026 · Baxter for Secretary of State · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • Our elections are the foundation of our republic, and they must be beyond reproach. I’m committed to clean voter rolls, secure paper ballots, and the rigorous audits necessary to restore total confidence in our process. If you want a Secretary of State who prioritizes accuracy and security above all else, then vote Heather Baxter for Secretary of State on Nov. 3!

    26 October 2026 · Baxter for Secretary of State · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • I've heard South Dakota voters loud and clear, so let's get this done on November 3!

    26 October 2026 · Baxter for Secretary of State · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • Confidence in our election system is critical -- that's why it will be one of my top priorities! Vote Heather Baxter for Secretary of State on Nov. 3!

    26 October 2026 · Baxter for Secretary of State · $0 – $99 · 100+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Baxter for Secretary of State: political ads on Facebook and Instagram before the 2026 US midterms · Vipima