United States 2026 · Every advertiser

32BJ SEIU

This page ran 271 paid political ads on Facebook and Instagram between 5 May 2026 and 27 October 2026. Meta reports $143.2–193.6K of spend, which makes it the 442nd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by LOCAL 32B-32J S.E.I.U. SERVICE EMPLOYEE INTERNATIONAL UNION.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

271

ads

$168.4K

reported spend, range $143.2–193.6K

12%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
28%
Promotional
41%
Informational
31%

Share of the 218 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Waymo$28.7K
  • AGI (Alliance Ground International)$5.5K
  • CLT$4.7K
  • Calhoun School$4K
  • Charles Allen$2.7K
  • New Jersey legislators$1.2K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Jobs & youth
92%
Health
21%
Security, crime & immigration
18%
Economy & cost of living
12%
Social protection
4.6%
Infrastructure & energy
2.8%
Candidate profile
1.8%
Electoral process & turnout
0.9%

Spend by race: Federal 12%, State 5.9%, Local 0.7%, No specific race 81%.

Spend by ad language: English 80%, Spanish 9.7%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Union members and allies in City Council have worked to pass the Baltimore Security Officers Compensation Bill. And…this is just the beginning. There is more work to be done. Together we can continue to organize and fight for even higher standards and benefits. Find out how this bill affects you.

    22 July 2026 · 32BJ SEIU · $15–20K · 1M+ impressions · Promotional · Ad Library

  • DMV residents are already struggling. Supporting our families is becoming harder and harder, and our jobs are being stolen by robots and AI. That’s why we need to stop self-driving Waymo cars from coming to DC. Protect our jobs and protect our streets. Tell your Councilmember to vote no on Waymo.

    16 September 2026 · 32BJ SEIU · $5–6K · 700K+ impressions · Attack · Ad Library

  • Elaine served 20 years at sea and fought for Hampton Roads in Congress. Now, she’s ready to get back to work for Virginia families. ✅Lower gas and grocery prices. She’ll fight to roll back the tariffs driving up costs. ✅Healthcare you can afford. She helped cap insulin at $35. Next: she’ll fight to lower premiums & reverse healthcare cuts. ✅Put our troops and families first. She’ll stand against endless wars that put service members at risk. ✅Fight for our rights. Voting rights, a strong democr

    20 October 2026 · 32BJ SEIU · $5–6K · 1M+ impressions · Promotional · Ad Library

  • Security officers in Baltimore who don't have a union can face issues like incorrect payment, scheduling and on-the-job treatment. If you've had these issues at your job, the time to act is now. 32BJ SEIU security members in Baltimore have protections in their union contract. Find out more.

    22 July 2026 · 32BJ SEIU · $5–6K · 600K+ impressions · Promotional · Ad Library

  • When security officers in New York City come together, we are unstoppable.

    4 June 2026 · 32BJ SEIU · $4.5–5K · 300K+ impressions · Promotional · Ad Library

  • On Friday April 24, we released a report revealing a crisis at CLT; widespread poverty, high worker turnover and unsafe working conditions. Some of the key findings include: ✈️71% of workers report coming to work sick due to lack of paid time off ✈️74% of workers report struggling to afford basic necessities ✈️19% of workers report sleeping in cars, hotels, or other temporary situations ✈️53% have worked at CLT for one year or less, with a median tenure of just 11 months Workers came face t

    11 May 2026 · 32BJ SEIU · $4.5–5K · 350K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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