Brazil 2026 · Candidates · PR

Zeca Dirceu

Federal deputy candidate, PT, number 1310, Paraná. Registered as Jose Carlos Becker de Oliveira e Silva, coalition “Federação”.

Ads from 23 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,768

ads on 1 page

R$353.4K

reported spend, range R$258.3–448.4K

~36.5M

impressions delivered

56%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2025
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Jan 2026
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1,357 of 1,768 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Infrastructure
36%
Health
30%
Candidate profile
24%
Education
14%
Social protection
14%
Jobs and youth
9.2%
Rallies and events
5.6%
Economy and cost of living
4.6%

Share of the 1,625 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
6.2%
Ask for a vote
10%
Instagram only
14%
Ran without disclaimer
3
Removed by Meta
4

Attack targets: Flávio Bolsonaro (28), Flavio Bolsonaro (12), Nikolas (10), Eduardo Bolsonaro (10), Sérgio Moro (9).

Pages

Page nameAdsSpend
Zeca Dirceu1,768R$353.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Zeca Dirceu: Meta ads before Brazil’s 2026 election · Vipima