Brazil 2026 · Candidates · SP

Willian Souza

State deputy candidate, PT, number 13101, São Paulo. Registered as William de Souza Rosa, coalition “Federação”.

Ads from 30 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

361

ads on 1 page

R$35.7K

reported spend, range R$17.8–53.5K

~5.4M

impressions delivered

70%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
Apr
May
Jul
Aug
Dec
Jun
Jul
Sep

129 of 361 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Infrastructure
41%
Security and rule of law
29%
Health
24%
Candidate profile
18%
Rallies and events
16%
Economy and cost of living
14%
Education
13%
Social protection
10%

Share of the 280 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
28%
Ask for a vote
3.6%
Instagram only
0.0%
Ran without disclaimer
2
Removed by Meta
0

Attack targets: Sabesp (29), Governo Tarcísio (27), Tarcísio (4), Governador Tarcísio (2), Governador (1).

Pages

Page nameAdsSpend
Willian Souza361R$35.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Willian Souza: Meta ads before Brazil’s 2026 election · Vipima