Brazil 2026 · Candidates · SP

William Callegaro

Federal deputy candidate, PSD, number 5540, São Paulo. Registered as William Gabriel Callegaro, coalition “Partido Isolado”.

Ads from 5 January 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

162

ads on 1 page

R$66.4K

reported spend, range R$54.7–78.1K

~3M

impressions delivered

54%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2026
Feb
Mar
Apr
Jun
Jul
Augcampaign
Sep

88 of 162 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
34%
Corruption and governance
33%
Infrastructure
16%
Other
11%
Security and rule of law
6.8%
Social protection
6.8%
Electoral process
6.1%
Economy and cost of living
2.7%

Share of the 147 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
31%
Ask for a vote
11%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Governo Federal (7), Dias Toffoli (stf) (3), Autoridades da Mais Alta Justiça do País (3), Ex-Prefeito (2), STF (2).

Pages

Page nameAdsSpend
William Callegaro162R$66.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

William Callegaro: Meta ads before Brazil’s 2026 election · Vipima