Brazil 2026 · Candidates · SP

Victor Ruiz

Federal deputy candidate, PP, number 1133, São Paulo. Registered as Victor Augusto Ruiz Domingues, coalition “Federação”.

Ads from 13 January 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

739

ads on 1 page

R$637K

reported spend, range R$543.3–730.8K

~73.7M

impressions delivered

58%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2026
Mar
Apr
Jun
Jul
Augcampaign
Sep

237 of 739 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
53%
Candidate profile
52%
Education
26%
Corruption and governance
11%
Other
4.4%
Economy and cost of living
1.9%
Infrastructure
1.7%
Jobs and youth
1.7%

Share of the 702 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
23%
Ask for a vote
23%
Instagram only
44%
Ran without disclaimer
4
Removed by Meta
15

Attack targets: Esquerda (38), Comunistas (15), Alunos Esquerdistas da Usp (14), A Esquerda (13), Lula (10).

Pages

Page nameAdsSpend
Victor Ruiz739R$637K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Victor Ruiz: Meta ads before Brazil’s 2026 election · Vipima