Brazil 2026 · Candidates · SP

Valdivia Passoni

State deputy candidate, NOVO, number 30369, São Paulo. Registered as Valdivia dos Santos Passoni, coalition “Partido Isolado”.

Ads from 23 August 2025 to 2 June 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

29

ads on 1 page

R$1.7K

reported spend, range R$300–R$3.2K

~242.7K

impressions delivered

93%

of ads in the under-R$100 bracket

Ads launched by month

Aug
Feb
Mar
Apr
May
Jun

29 of 29 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
40%
Security and rule of law
36%
Electoral process
32%
Jobs and youth
28%
Economy and cost of living
16%
Corruption and governance
12%
Rallies and events
8.0%
Infrastructure
8.0%

Share of the 25 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
48%
Ask for a vote
12%
Instagram only
72%
Ran without disclaimer
3
Removed by Meta
0

Attack targets: Marina Silva e Simone Tebet (2), Lula, Moraes, Toffolli (1).

Pages

Page nameAdsSpend
Valdivia Passoni29R$1.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Valdivia Passoni: Meta ads before Brazil’s 2026 election · Vipima