Brazil 2026 · Candidates · SP

Tarcísio

Governor candidate, REPUBLICANOS, number 10, São Paulo. Registered as Tarcisio Gomes de Freitas, coalition “Coragem Para Seguir Avançando”.

Ads from 15 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,118

ads on 2 pages

R$3.7M

reported spend, range R$3.3–4M

~424.2M

impressions delivered

6.6%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Apr
May
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

618 of 1,118 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Infrastructure
40%
Health
21%
Security and rule of law
20%
Candidate profile
19%
Education
14%
Social protection
12%
Jobs and youth
10%
Other
5.5%

Share of the 1,063 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
1.8%
Ask for a vote
6.6%
Instagram only
96%
Ran without disclaimer
3
Removed by Meta
1

Attack targets: Governo Federal (3), Esquerda (2).

Pages

Page nameAdsSpend
Tarcísio Gomes de Freitas1,110R$3.7M
Sargento Tarcisio8R$996

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Tarcísio: Meta ads before Brazil’s 2026 election · Vipima