Brazil 2026 · Candidates · SP

Sérgio Zagarino

State deputy candidate, REPUBLICANOS, number 10110, São Paulo. Registered as Sergio Zagarino Junior, coalition “Partido Isolado”.

Ads from 11 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

288

ads on 1 page

R$38.3K

reported spend, range R$23–53.5K

~4M

impressions delivered

74%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
Apr
May
Jun
Jul
Jun
Jul
Augcampaign
Sep

126 of 288 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
43%
Candidate profile
41%
Corruption and governance
20%
Economy and cost of living
17%
Infrastructure
15%
Jobs and youth
8.5%
Electoral process
8.5%
Health
4.7%

Share of the 258 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
22%
Ask for a vote
18%
Instagram only
98%
Ran without disclaimer
1
Removed by Meta
0

Attack targets: Lula (5), STF (4), Governo Federal (3), Governo Lula (2), Governo (2).

Pages

Page nameAdsSpend
Sérgio Zagarino288R$38.3K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Sérgio Zagarino: Meta ads before Brazil’s 2026 election · Vipima