Brazil 2026 · Candidates · SP

Salles

Senator candidate, NOVO, number 300, São Paulo. Registered as Ricardo de Aquino Salles, coalition “Partido Isolado”.

Ads from 14 February 2025 to 9 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

427

ads on 1 page

R$228K

reported spend, range R$190.3–265.8K

~30.3M

impressions delivered

42%

of ads in the under-R$100 bracket

Ads launched by month

Feb

Apr

May

Jun

Jul

Augcampaign

Sep

67 of 427 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile

75%

Corruption and governance

28%

Agriculture and food

15%

Health

9.2%

Social protection

9.2%

Electoral process

3.0%

Infrastructure

0.9%

Economy and cost of living

0.3%

Share of the 337 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent

54%

Ask for a vote

12%

Instagram only

49%

Ran without disclaimer

Removed by Meta

Attack targets: A Esquerda e o Centrão Corrupto (87), A Esquerda e o Centrão (39), Lula e do PT (26), Valdemar (10), Centrão e Esquerda (6).

Pages

Page name	Ads	Spend
Ricardo Salles MMA	427	R$228K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.