Brazil 2026 · Candidates · SP

Ruth Lopes

Federal deputy candidate, PT, number 1377, São Paulo. Registered as Ruth Lopes Costa, coalition “Federação”.

Ads from 23 April 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

244

ads on 1 page

R$146.4K

reported spend, range R$129.2–163.7K

~12.4M

impressions delivered

16%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Jun
Jul
Augcampaign
Sep

54 of 244 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
70%
Education
15%
Electoral process
13%
Social protection
12%
Jobs and youth
11%
Rallies and events
8.2%
Security and rule of law
7.7%
Health
5.6%

Share of the 233 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
6.9%
Ask for a vote
27%
Instagram only
54%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Bolsonaro (2), Bolsonarismo (2), Congresso (2), Flávio Bolsonaro (2), Lima Duarte (2).

Pages

Page nameAdsSpend
Opinião da Preta244R$146.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Ruth Lopes: Meta ads before Brazil’s 2026 election · Vipima