Brazil 2026 · Candidates · SP

Rodrigo Mar

State deputy candidate, PT, number 13644, São Paulo. Registered as Rodrigo Francisco Silva, coalition “Federação”.

Ads from 3 July 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

286

ads on 1 page

R$194.2K

reported spend, range R$168.8–219.6K

~13.1M

impressions delivered

19%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

137 of 286 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
39%
Education
31%
Jobs and youth
23%
Security and rule of law
15%
Social protection
11%
Health
8.3%
Electoral process
7.1%
Economy and cost of living
6.7%

Share of the 253 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
26%
Ask for a vote
38%
Instagram only
83%
Ran without disclaimer
5
Removed by Meta
0

Attack targets: Tarcísio (23), Governo Tarcísio (8), A Esquerda (8), A Extrema-Direita (8), Ricardo Nunes (7).

Pages

Page nameAdsSpend
Rodrigo Mar286R$194.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Rodrigo Mar: Meta ads before Brazil’s 2026 election · Vipima