Brazil 2026 · Candidates · SP

Rita Passos

State deputy candidate, PSD, number 55510, São Paulo. Registered as Rita de Cassia Trinca Passos, coalition “Partido Isolado”.

Ads from 26 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,799

ads on 1 page

R$159.1K

reported spend, range R$70–248.1K

~42.8M

impressions delivered

70%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2026
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1,027 of 1,799 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
50%
Other
18%
Social protection
16%
Electoral process
12%
Health
6.9%
Security and rule of law
6.2%
Rallies and events
6.1%
Education
4.6%

Share of the 1,630 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.0%
Ask for a vote
22%
Instagram only
75%
Ran without disclaimer
2
Removed by Meta
0

Pages

Page nameAdsSpend
Rita Passos1,799R$159.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Rita Passos: Meta ads before Brazil’s 2026 election · Vipima