Brazil 2026 · Candidates · SP

Ricardo Madalena

State deputy candidate, PL, number 22123, São Paulo. Registered as Ricardo Rossi Madalena, coalition “Partido Isolado”.

Ads from 20 January 2025 to 23 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

995

ads on 2 pages

R$112.2K

reported spend, range R$60.1–164.3K

~17.8M

impressions delivered

81%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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584 of 995 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
60%
Rallies and events
20%
Infrastructure
20%
Health
6.5%
Other
3.7%
Jobs and youth
3.2%
Economy and cost of living
3.0%
Social protection
2.2%

Share of the 834 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.5%
Ask for a vote
45%
Instagram only
22%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Sabesp (2), Triunfo Transbrasiliana (2), Tarcísio de Freitas (1), Governador Tarcísio de Freitas (1).

Pages

Page nameAdsSpend
Dep. Estadual Ricardo Madalena743R$89.6K
Deputado Ricardo Madalena 252R$22.6K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Ricardo Madalena: Meta ads before Brazil’s 2026 election · Vipima