Brazil 2026 · Candidates · SP

Rafael Saraiva

State deputy candidate, UNIÃO, number 44077, São Paulo. Registered as Rafael Saraiva Gaia, coalition “Federação”.

Ads from 30 January 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

870

ads on 3 pages

R$341.1K

reported spend, range R$278.6–403.6K

~36.3M

impressions delivered

62%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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Augcampaign
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702 of 870 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
89%
Candidate profile
20%
Social protection
1.5%
Health
0.6%
Other
0.5%
Rallies and events
0.3%
Corruption and governance
0.3%
Infrastructure
0.1%

Share of the 787 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.5%
Ask for a vote
3.9%
Instagram only
23%
Ran without disclaimer
32
Removed by Meta
2

Attack targets: Autoridade Policial (7), Deputado Capitão Augusto (2).

Pages

Page nameAdsSpend
Rafael Saraiva866R$326.1K
Nina Passadore3R$15K
Rafael Saraiva1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Rafael Saraiva: Meta ads before Brazil’s 2026 election · Vipima