Brazil 2026 · Candidates · SP

Rafa Zimbaldi

State deputy candidate, UNIÃO, number 44000, São Paulo. Registered as Rafael Fernando Zimbaldi, coalition “Federação”.

Ads from 25 January 2025 to 22 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

770

ads on 2 pages

R$152K

reported spend, range R$107.8–196.2K

~20M

impressions delivered

66%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Augcampaign
Sep

254 of 770 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Corruption and governance
51%
Health
24%
Infrastructure
16%
Candidate profile
14%
Security and rule of law
13%
Social protection
8.3%
Education
6.1%
Jobs and youth
2.9%

Share of the 660 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.2%
Ask for a vote
2.9%
Instagram only
22%
Ran without disclaimer
5
Removed by Meta
1

Attack targets: Lula (6), Um Comunicador (1), Carol Lekker (1), Alex Manente (1), Suposta “esquerdogata” (1).

Pages

Page nameAdsSpend
Rafa Zimbaldi565R$92K
Rafa Zimbaldi205R$60K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Rafa Zimbaldi: Meta ads before Brazil’s 2026 election · Vipima