Brazil 2026 · Candidates · SP

Prof. Marcelo Yoshida

State deputy candidate, PT, number 13019, São Paulo. Registered as Marcelo Sussumu Yanachi Yoshida, coalition “Federação”.

Ads from 12 May 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

32

ads on 2 pages

R$7.3K

reported spend, range R$5.7–8.9K

~1.1M

impressions delivered

34%

of ads in the under-R$100 bracket

Ads launched by month

May
Jul
Aug
Nov
Mar
Apr
May
Jul
Augcampaign
Sep

18 of 32 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
70%
Electoral process
22%
Rallies and events
19%
Education
11%
Health
7.4%
Social protection
7.4%
Security and rule of law
7.4%
Other
3.7%

Share of the 27 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
7.4%
Ask for a vote
30%
Instagram only
34%
Ran without disclaimer
1
Removed by Meta
1

Attack targets: Tarcísio e o Bolsonarismo (1), Bolsonarismo (1).

Pages

Page nameAdsSpend
Marcelo Yoshida29R$7.1K
Marcelo Yoshida3R$149

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Prof. Marcelo Yoshida: Meta ads before Brazil’s 2026 election · Vipima