Brazil 2026 · Candidates · SP

Paulo Serra

Federal deputy candidate, PSDB, number 4545, São Paulo. Registered as Paulo Henrique Pinto Serra, coalition “Federação”.

Ads from 28 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,078

ads on 1 page

R$519.9K

reported spend, range R$434.5–605.2K

~80.8M

impressions delivered

40%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
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Jan 2026
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Augcampaign
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921 of 1,078 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
39%
Infrastructure
21%
Health
14%
Security and rule of law
14%
Other
12%
Corruption and governance
11%
Economy and cost of living
11%
Education
7.0%

Share of the 988 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.9%
Ask for a vote
2.0%
Instagram only
99%
Ran without disclaimer
12
Removed by Meta
0

Attack targets: Congresso (7), Presidente (7), Trump (4), Enel (2), Anvisa (1).

Pages

Page nameAdsSpend
Paulo Serra1,078R$519.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Serra: Meta ads before Brazil’s 2026 election · Vipima