Brazil 2026 · Candidates · PR

Paulo Melo

State deputy candidate, PL, number 22922, Paraná. Registered as Paulo Henrique Rivera de Melo, coalition “Partido Isolado”.

Ads from 28 May 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

154

ads on 1 page

R$43.1K

reported spend, range R$33.3–52.9K

~4.9M

impressions delivered

53%

of ads in the under-R$100 bracket

Ads launched by month

May
Jun
Jan 2026
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

69 of 154 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
82%
Security and rule of law
7.0%
Infrastructure
5.6%
Education
4.2%
Electoral process
2.1%
Agriculture and food
2.1%
Other
1.4%
Corruption and governance
1.4%

Share of the 142 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
7.0%
Ask for a vote
39%
Instagram only
94%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lula (2), PT (2), A Esquerda (2), MST (2).

Pages

Page nameAdsSpend
Paulo Melo154R$43.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Melo: Meta ads before Brazil’s 2026 election · Vipima