Brazil 2026 · Candidates · SP

Paulo Fiorilo

State deputy candidate, PT, number 13613, São Paulo. Registered as Paulo Roberto Fiorilo, coalition “Federação”.

Ads from 20 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,001

ads on 1 page

R$95.4K

reported spend, range R$45.4–145.3K

~16.2M

impressions delivered

75%

of ads in the under-R$100 bracket

Ads launched by month

Feb
Apr
May
Jun
Sep
Oct
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

440 of 1,001 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
74%
Infrastructure
13%
Corruption and governance
9.5%
Health
9.1%
Education
7.0%
Social protection
6.1%
Economy and cost of living
4.8%
Security and rule of law
4.6%

Share of the 986 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
15%
Ask for a vote
39%
Instagram only
70%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Tarcísio (55), Governo do Estado (11), Governador Tarcísio (10), Governo Tarcísio (10), Flávio Bolsonaro (6).

Pages

Page nameAdsSpend
Paulo Fiorilo1,001R$95.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Fiorilo: Meta ads before Brazil’s 2026 election · Vipima