Brazil 2026 · Candidates · DF

Paula Belmonte

Governor candidate, PSDB, number 45, Distrito Federal. Registered as Paula Moreno Paro Belmonte, coalition “Federação”.

Ads from 10 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,735

ads on 2 pages

R$202K

reported spend, range R$113.3–290.7K

~17.1M

impressions delivered

77%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
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Jan 2026
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Augcampaign
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263 of 1,735 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
61%
Corruption and governance
45%
Education
13%
Health
11%
Infrastructure
6.3%
Other
5.4%
Jobs and youth
4.4%
Social protection
4.0%

Share of the 1,626 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
28%
Ask for a vote
28%
Instagram only
38%
Ran without disclaimer
9
Removed by Meta
7

Attack targets: Celina Leão (75), BRB (26), Celina (15), A Candidata (8), Governadora (5).

Pages

Page nameAdsSpend
Paula Belmonte1,574R$166.1K
Paula Belmonte BSB161R$35.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paula Belmonte: Meta ads before Brazil’s 2026 election · Vipima