Brazil 2026 · Candidates · ES

Pablo Lira

State deputy candidate, PSB, number 40888, Espírito Santo. Registered as Pablo Silva Lira, coalition “Partido Isolado”.

Ads from 10 September 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

595

ads on 1 page

R$45.5K

reported spend, range R$16–74.9K

~7.2M

impressions delivered

78%

of ads in the under-R$100 bracket

Ads launched by month

Sep
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

223 of 595 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
69%
Economy and cost of living
13%
Jobs and youth
12%
Security and rule of law
10%
Education
9.1%
Other
8.9%
Agriculture and food
8.3%
Infrastructure
6.2%

Share of the 551 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.9%
Ask for a vote
22%
Instagram only
8.1%
Ran without disclaimer
1
Removed by Meta
0

Attack targets: Um Deputado de Santa Catarina (2), Câmara (1).

Pages

Page nameAdsSpend
Pablo Lira595R$45.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Pablo Lira: Meta ads before Brazil’s 2026 election · Vipima